Mission Driven Innovation™ (MDI) is our proprietary process and methodology for tackling problems, big and small.
When a problem is first brought to us, we seek to fully understand the situation and larger context as a whole.
Once an understanding of the problem is developed and the “knowns” and “unknowns” are defined, we assemble a custom, multi-disciplinary team around the problem.
The team then ideates a plan on potential solutions that can be implemented to help or solve the problem.
The plan from the strategize phase is tested with the relevant stakeholders and iterated upon based on feedback. This phase is the implementation and execution of the strategy.
Once the strategy has been implemented, the relevant data points and metrics are gathered to evaluate performance. Based on the performance, there is an ongoing, iterative loop between strategize, test and evaluate. This enables us to rapidly and continually adjust the course of action.